Incorporated in 1993, ICICI Prudential AMC operates as an asset management company with activities across mutual funds, portfolio management services, alternative investment funds, and advisory services for offshore clients. The company’s stated investment approach places emphasis on risk management within a long-term investment framework. As of September 30, 2025, its active quarterly average assets under management (QAAUM) stood at ₹10,147.6 billion. The company manages a range of schemes within its mutual fund business and operates across equity, debt, passive, domestic fund-of-funds, liquid, overnight, and arbitrage categories. According to disclosures, the scheme count includes 44 equity and equity-oriented schemes, 20 debt schemes, 61 passive schemes, 15 domestic fund-of-fund schemes, one liquid scheme, one overnight scheme, and one arbitrage scheme. Operations are supported by a distribution network across multiple states and union territories, along with a team of professionals engaged in investment, client servicing, and product functions.
The company also participates in the PMS and AIF segments with strategies positioned across different themes, including value, large-cap, contra, growth-focused, and PIPE-based portfolios. It provides multiple offerings in the alternative investment fund space under SEBI-registered Category II and Category III structures, designed to align with the requirements of investors using diversified allocation approaches. As of September 30, 2025, the company reported 3,541 full-time employees. The business model involves managing mutual funds as the investment manager to ICICI Prudential Mutual Fund while also operating a growing alternatives platform.