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Boat Refiles for Rs 2,000-Crore IPO via Confidential Route

Synopsis:

Boat’s parent, Imagine Marketing, refiles for a Rs 2,000-cr IPO via the confidential route. The share price and offer details remain undisclosed at this stage.


Imagine Marketing Ltd, the parent firm of electronics brand boAt, has refiled draft papers for an initial public offering (IPO) worth Rs 2,000 crore under SEBI’s confidential pre-filing route.

This is the company’s second IPO attempt, following an earlier filing in January 2022 for the same amount. The confidential route allows companies to submit their draft red herring prospectus (DRHP) without immediate public disclosure.

In its public notice dated April 8, the company clarified that this filing has been made under SEBI’s Issue of Capital and Disclosure Requirements (ICDR) Regulations. However, the filing does not guarantee that the IPO will proceed.

The share price and detailed offer structure have not been disclosed yet and will be revealed at a later stage if the company decides to move forward.

Founded in 2013 by Aman Gupta and Sameer Mehta, Imagine Marketing offers products across audio, wearables, grooming, and mobile accessories under the boAt brand.

Source – Moneycontrol

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