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ITC has signed definitive agreements to acquire frozen foods brand Prasuma for Rs.187 crore over three years. ITC's cigarette volume growth reaches 5%, surpassing estimates of 3-4%. The acquisition strengthens ITC’s frozen foods market position and future growth prospects.
ITC Ltd is expanding its footprint in the frozen and ready-to-cook food segment with the acquisition of Prasuma. The company will acquire a 100% stake in Prasuma in a phased manner over the next three years, with an upfront acquisition of 43.8% for Rs.131 crore by March 2025. This strategic acquisition will enable ITC to tap into the Rs.10,000 crore frozen foods market, which is poised for rapid expansion in the coming years.
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ITC will acquire a 100% stake in Prasuma over three years.
The first tranche of 43.8% will be acquired for Rs.131 crore by March 2025.
ITC’s stake will increase to 62.5% by April 2027 with an additional Rs.56 crore investment.
The remaining 37.5% stake will be acquired by June 2028 based on pre-defined valuation.
Prasuma operates under three brands—Prasuma, Meatigo by Prasuma, and Prasuma Momo Kitchen.
The frozen food market in India is valued at over Rs.10,000 crore.
ITC’s cigarette volume growth stands at 5%, surpassing the 3-4% estimate.
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Prasuma, a leader in frozen and ready-to-cook food products, has a strong presence across 100+ cities through online and offline channels. The company has achieved an annual revenue run-rate of Rs.200 crore. ITC’s acquisition aims to leverage Prasuma’s expertise and distribution network to expand its own frozen foods portfolio under the ITC Master Chef brand.
The acquisition aligns with ITC’s strategy to diversify its portfolio beyond cigarettes, packaged foods, and FMCG products. ITC entered the frozen foods market in 2019, and the Prasuma acquisition will enhance its offerings in high-growth categories such as pan-Asian foods and deli meats. The move also strengthens ITC’s positioning as a full-stack player in the segment.
Stake Acquisition | Investment (Rs. Crore) | Timeline |
43.8% | 131 | By March 2025 |
62.5% | 56 | By April 2027 |
100% | To be determined | By June 2028 |
ITC’s cigarette volume growth has outpaced market estimates, recording a 5% increase compared to the anticipated 3-4%. This growth reflects strong consumer demand and resilient pricing strategies. The expansion into frozen foods further strengthens ITC’s diversified revenue streams, reducing its dependence on traditional categories.
The company’s strategy to invest in high-growth segments such as frozen foods and packaged foods aligns with evolving consumer preferences. With Prasuma’s established presence, ITC aims to capitalise on the increasing demand for convenient, ready-to-cook food products.
The Prasuma acquisition reinforces ITC’s long-term growth strategy in the frozen foods market while maintaining strong momentum in its core businesses. As the company strengthens its presence in the high-growth segment, investors will closely watch ITC share price movements, anticipating further expansion and market impact.
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