Introduction
Marico, one of the prominent players in the fast-moving consumer goods (FMCG) sector, has released its quarterly results amid a highly competitive market landscape. Marico is among the top FMCG companies today, portraying healthy results in its quarters. This Q4 (FY24), the Company has witnessed sequential improvement in performance metrics in India and its overseas businesses and its Revenue Growth (Consolidated 2% YoY) back on track; other financial indicators like PAT (Recurring Consolidated Growth at 14% YoY) and EBITDA (Consolidated Growth at 12%) indicate a return to positive terrain.
Explore: Marico Share Price
5 Key Financial Highlights
With 75% of the Company’s domestic business either gaining or sustaining market share on a MAT basis and 100% of the domestic business either gaining or sustaining penetration on a MAT basis, the Marico Q4 results are a bright spark in the FMCG sector. In terms of Q4 results, all eyes are on this booming sector in India and you can see the main 5 financial highlights of Marico’s Q4 results:
Consolidated Revenue from Operations for Q4 FY24 was higher by 2% YoY at ₹2,278 Crore relative to ₹2,240 Crore in Q4 FY23
Consolidated EBITDA for Q4 FY24 was at ₹442 Crore relative to ₹393 Crore for Q4 FY23; a Q4 FY2024 rise of 12% YoY
The EBITDA Margin for Q4 FY24 grew 186 bps YoY
Consolidated Reported Profit After Tax for Q4 FY24 reached ₹318 Crore as against ₹302 Crore for Q4 FY23; For Q4 FY24, this was a rise of 5% YoY
Consolidated Recurring Profit After Tax for Q4 FY2024 stood at ₹318 Crore, as opposed to Q4 FY2023 when it was at ₹280 Crore; a rise of 14% YoY for Q4 FY24
Additional Read: Quarterly Results
Operational Overview
Marico, a company on a mission to provide the best quality products in the FMCG sector, believes in using a diverse, digital, and distribution-centric business model with core operational growth and cost management. With this in view, Q4 has proved to be a winner for the Company and has, in a way, empowered its revival as a strong contender in the FMCG sector in India. With steady trends in demand in the FMCG sector in general in India, and combined overall macro-environment positivity, Marico has had profitable Q4 results. Here are some important aspects of Marico’s Q4 results concerning its operational features:
The Company has witnessed a Gross Margin Expansion of 420 bps on a YoY basis
There has been an 8% YoY rise in A&P Spends
The Company witnessed an EBITDA Margin Expansion of 186 bps
Revenue Growth shows an upward trend for the coming quarters
Q4 FY2024 Value Growth stood at 24%
The international business segments of the Company showed a revival of robust momentum growth; 10% CCG in Q4 FY2024, with healthy momentum contributed by MENA (strong growth in Egypt markets) and South African business segments (mainly due to ethnic hair care brands)
In the segments of Premium Personal Care, there was robust traction; with products like serums, male-grooming care, and skincare goods experiencing a ~ ₹300 Cr Q4 run rate; furthermore, digital-first brands portrayed a Q4 Exit ARR of ~₹450 Cr.
Additional Read: Lupin Q4 Results
Key Financial Metrics - Consolidated Q4 (FY 2023-24) Financial Results (Income Statement) of Marico (in ₹ Crore)
Metrics
| Q4 FY24
| Q4 FY23
| Change %
|
Revenue from Operations
| 2,278
| 2,240
| 2%
|
EBITDA
| 442
| 393
| 12%
|
EBITDA Margin
| 19.4%
| 17.5%
| 186 bps
|
Profit Before Tax (excl. one-offs)
| 399
| 373
| 7%
|
Reported Profit After Tax
| 318
| 302
| 5%
|
Recurring Profit After Tax
| 318
| 280
| 14%
|
Marico - Uptick in Rural Segments While Premiums Stay Strong
The domestic operating environment in Q4 was similar to the preceding quarters of FY 2024 for this serious FMCG contender. Spanning several FMCG categories, premium, and urban-focused segments maintained their leading positions as opposed to rural and mass segments. Rural sentiments did rise during Q4, and alternate channels gained some steam too. While the market share of the Company was either sustained or showed improvement, Marico’s Q4 results are promising for the terms ahead. With its right foot forward, the Company is looking ahead with healthy revenue-driven earnings growth in the near and medium terms to follow.
Additional Read: Nerolac Paints Q4 Results
Conclusion
Marico’s Q4 results are a bright indicator of the Company’s next moves and future performance. Marico plans to continue its aggressive diversification strategy and sets its sights on domestic revenue growth to trend higher with pricing & volume growth picking up slowly and surely. This can only mean prospective success for the Company as its international business segments (particularly MENA and South Africa) scale up and the Company lays plans for broad-based business operations.
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