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Maruti Suzuki is set to boost exports to 300,000 units this fiscal, driven by the new Swift Dzire’s entry in key international markets, targeting UAE, Saudi Arabia, and Latin America.
Maruti Suzuki, a leader in India’s automotive industry, is gearing up for a major export push with the launch of its new Swift Dzire compact sedan. As part of its global strategy, the company plans to expand its reach into key markets, including the UAE, Saudi Arabia, Chile, Mexico, and other Latin American countries. The new Dzire is designed to cater to diverse customer preferences in these regions, enhancing Maruti’s competitive stance and aiming to meet a target of over 300,000 units in exports for the current fiscal year.
In the first seven months of the financial year, Maruti Suzuki’s export volumes grew at an impressive 11.9 per cent, showing strong momentum in overseas markets. By leveraging the popularity and reliability of the Swift Dzire, Maruti Suzuki expects to accelerate this growth further, pushing total exports above the 300,000-unit mark. The company's export strategy aligns with its vision of expanding its presence globally and meeting the evolving demands of international customers, particularly in emerging markets.
With the new Dzire, Maruti Suzuki is strategically focusing on markets that have shown a growing interest in compact sedans. In the Middle East, UAE and Saudi Arabia are in high demand, while Latin American countries like Chile and Mexico are expanding opportunities for the brand. This targeted approach allows Maruti to cater to specific regional preferences, reinforcing its position as a versatile, globally recognised brand.
While export growth remains a priority, Maruti Suzuki is also looking to solidify its presence in India’s sedan segment. Despite a significant shift in the Indian automotive market toward SUVs, the Swift Dzire has retained popularity among sedan buyers. The company hopes the updated Dzire model, slated for launch next week, will capture greater market share domestically, maintaining its appeal among Indian consumers seeking a blend of style, comfort, and fuel efficiency.
This international expansion, coupled with a strong domestic focus, is likely to positively impact Maruti Suzuki’s share price. As the company boosts its export volumes and sustains demand for the Dzire in India, it strengthens its revenue streams. The increased export focus enhances Maruti’s portfolio, supporting its share price performance through diversified market exposure.
Maruti Suzuki’s focus on exports with the new Swift Dzire highlights its commitment to growth across both domestic and international markets. By targeting over 300,000 units in overseas shipments this fiscal, Maruti Suzuki aims to drive significant revenue growth, positioning itself as a global contender in the compact sedan market.
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