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Purple United Sales IPO: Things Smart Investors Need to Know

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Synopsis:

Purple United Sales Limited, a vibrant player in the children’s fashion segment, has announced its IPO, opening from December 11, 2024, to December 13, 2024. This book-built issue aims to raise ₹32.81 crore through fresh issuance of 26.04 lakh shares. Listing on the NSE SME platform, Purple United Sales Limited is primed to attract both retail and institutional investors.

Overview of the Company

Founded in 2014, Purple United Sales Limited specializes in offering high-quality children’s fashion, accessories, and footwear. With 17 exclusive stores across 5 states, 20 shop-in-shop locations, and a strong online presence via major e-commerce platforms like Amazon and Myntra, it holds a competitive edge in the growing children’s fashion market.

Discover detailed information about the Purple United Sales IPO and explore the company’s market positioning.

Purple United Sales IPO Details and Objectives

Details

Specifications

IPO Dates

December 11–13, 2024

Listing Date

December 18, 2024

Issue Size

₹32.81 crore

Fresh Issue

26.04 lakh shares

Price Band

₹121 to ₹126 per share

Lot Size

1,000 shares

Listing Platform

NSE SME

Market Maker

Prabhat Financial Services

Registrar

Kfin Technologies Limited

Purpose of the IPO

  1. Expand Retail Presence: Open new stores across India.
  2. Working Capital Requirements: Meet operational and growth needs.
  3. General Corporate Purposes: Enhance operational efficiency.

Timeline of Purple United Sales IPO

Event

Date

IPO Open Date

December 11, 2024

IPO Close Date

December 13, 2024

Basis of Allotment

December 16, 2024

Initiation of Refunds

December 17, 2024

Credit to Demat

December 17, 2024

Listing Date

December 18, 2024

Pricing & Lot Size of Purple United Sales IPO

Price Band for the IPO

  • ₹121 to ₹126 per share.

Minimum Lot Size and Application Details

  • Retail Investors: Minimum 1,000 shares (₹126,000).
  • HNIs: Minimum 2,000 shares (₹252,000).

How to Apply for the Purple United Sales IPO?

Online Application Process

  • Log in to Your Trading Account
    • Access your Bajaj Broking account using your credentials.
  • Navigate to the IPO Section
    • Click on the 'IPO' option in the main menu to view available IPOs.
  • Select the Purple United Sales IPO
    • Find the IPO under the 'Open IPOs' tab and click 'Apply.'
  • Enter Application Details
    • Specify the number of shares in lots.
    • Set the bid price within the price band (₹121–₹126 per share).
  • Provide Your UPI ID
    • Enter your UPI ID to authorize the transaction.
    • Ensure sufficient balance in your bank account.
  • Review and Submit
    • Confirm all entered details and submit the application.
    • Approve the UPI mandate request in your UPI app by 5 PM on December 13, 2024.

Financial Health and Performance

Key Financial Metrics

  • Revenue Growth: ₹4,291.59 lakh in FY24, reflecting a 67% YoY increase.
  • Profit After Tax (PAT): ₹481.54 lakh in FY24, a significant rise of 223% YoY.
  • Net Worth: ₹1,733.64 lakh in FY24, showing robust financial stability.
  • Debt/Equity Ratio: Maintains a healthy balance at 1.48.

Recent Performance and Growth Prospects

  • Consistent Top-Line Growth: Strong revenue momentum backed by increasing market share in children’s fashion.
  • Profitability Boost: Sharp rise in profitability, driven by operational efficiency and market expansion.
  • Expanding Distribution Channels: Strengthened retail and e-commerce presence enhancing growth potential.
  • Improved Asset Base: Assets grew to ₹7,033.67 lakh by September 2024, ensuring a solid foundation for future scalability.

Investment Risks and Opportunities

Potential Risks of Investing in the IPO

  • Reliance on discretionary spending, which may fluctuate with economic conditions.
  • Limited geographical presence across India.

Opportunities and Growth Potential

  • Growing children’s fashion market in India.
  • Strong product portfolio catering to a wide age range.

Key Performance Indicator (KPI)

Metric

Value

Market Cap

₹121.08 Cr

ROCE

19.35%

P/E Ratio

18.39

Debt/Equity

1.48

PAT Margin

11.26%

Purple United Sales IPO Registrar & Lead Managers

Role

Details

Registrar

Kfin Technologies Limited

Lead Manager

Expert Global Consultants Private Limited

Company Address of Purple United Sales Ltd

Purple United Sales Limited

Khasra No. 55/14 & 55/15,

Near Rani Khera Road, Mundka, West Delhi,

New Delhi, Delhi, India, 110041.

Phone: +91 9667792635

Email: jdseth@purpleuni

Website: purpleunited.in

The Purple United Sales IPO provides investors with an opportunity to explore a company thriving in the children’s fashion market. With its robust financial growth and strategic market presence, the IPO highlights the company’s plans for expansion and capital deployment. Reviewing key IPO details, including pricing, financial metrics, and market objectives, can help investors make informed decisions.

Interested in more opportunities? Check out our Upcoming IPO section for new listings and don’t forget to check your IPO allotment status for Purple United Sales IPO.  

Disclaimer: Investments in the securities market are subject to market risk, read all related documents carefully before investing. 

This content is for educational purposes only. Securities quoted are exemplary and not recommendatory.  

Reg Office: Bajaj Auto Limited Complex, Mumbai –Pune Road Akurdi Pune 411035. Corp. Office: Bajaj Financial Securities Ltd., 1st Floor, Mantri IT Park, Tower B, Unit No 9 & 10, Viman Nagar, Pune, Maharashtra 411014. SEBI Registration No.: INZ000218931 | BSE Cash/F&O/CDS (Member ID: 6706) | NSE Cash/F&O/CDS (Member ID: 90177) | DP Registration No: IN-DP-418-2019 | CDSL DP No.: 12088600 | NSDL DP No. IN304300 | AMFI Registration No.: ARN – 163403.

For All Disclaimers Click Here: https://bit.ly/3Tcsfuc

Disclaimer: Investments in the securities market are subject to market risk, read all related documents carefully before investing.

This content is for educational purposes only. Securities quoted are exemplary and not recommendatory.

For All Disclaimers Click Here: https://bit.ly/3Tcsfuc

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Frequently Asked Questions

Who is the CEO of Purple United Sales Ltd?

Answer Field

Mr Jatinder Dev Seth is the CEO of Purple United Sales Ltd. He brings extensive industry expertise and leadership, driving the company’s growth and operational excellence in the children’s fashion sector.

When will the Purple United Sales IPO open for subscription?

Answer Field

The Purple United Sales IPO opens on December 11, 2024, and closes on December 13, 2024. Investors can apply during this period through various trading platforms.

What is the company’s core business, and how sustainable is its business model in the long term?

Answer Field

Purple United Sales Ltd focuses on children’s fashion, offering a diverse range of high-quality clothing, footwear, and accessories. Its business model is sustainable, with a strong retail network, an online presence, and a growing market for children’s products.

What is the size and growth potential of the market the company operates in?

Answer Field

The children’s fashion market in India is expanding rapidly, driven by increasing consumer spending and brand preference. Purple United Sales Ltd is well-positioned to capitalize on this growth with its innovative product offerings.

How does the company differentiate itself from competitors in terms of products, services, or technology?

Answer Field

Purple United Sales Ltd stands out with its vibrant designs, laboratory-tested products, and focus on the 3Fs—fun, fashion, and functionality. Its multi-channel distribution strategy further strengthens its market position.

What are the key drivers of the company’s revenue, and how consistent is its revenue growth?

Answer Field

Revenue drivers include a wide product portfolio, exclusive brand outlets (EBOs), shop-in-shop partnerships, and online sales through platforms like Myntra and Amazon. Revenue has shown consistent growth, rising 67% YoY in FY24.

Are there any governance issues or red flags in the company’s leadership or board structure?

Answer Field

No governance issues or red flags have been reported. The company is led by experienced promoters and management, ensuring strong leadership and operational integrity.

What are the lock-up period details for the Purple United Sales IPO?

Answer Field

Details regarding the lock-up period are not available.

Will Purple United Sales IPO pay dividends?

Answer Field

The company’s future dividend policy will depend on its financial performance and growth strategies.

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