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Reliance Retail Relaunches Shein in India With New Fast Fashion App

Synopsis:

Reliance Retail has reintroduced Shein in India with the Shein India Fast Fashion app. The app initially serves major cities, offering locally made clothing starting at ₹199. The launch strengthens Reliance’s market presence, impacting Reliance share price as it competes with Myntra and other fashion platforms.


Reliance Retail has officially launched the Shein India Fast Fashion app, marking Shein’s return to India nearly five years after being banned. The app, which went live on Saturday, provides affordable clothing designed and manufactured in India. Initially, deliveries will be limited to New Delhi, Mumbai, and Bengaluru, with a nationwide rollout expected soon. Prices start at ₹199, making Shein’s products accessible to a wider audience.

The launch represents a strategic shift for Reliance, which has typically integrated international brands into its flagship Ajio platform. With a dedicated Shein app, Reliance directly challenges competitors like Myntra, owned by Walmart’s Flipkart. The move is expected to impact Reliance share price as the company strengthens its hold in India’s online fashion market.

Also read: KPIT Technologies Eyes Growth, Aims to Double Share of Wallet

RELIANCE INDUSTRIES LTD

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1247.81.90 (0.15 %)

Updated - 04 February 2025
1251.45day high
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1246.60day low
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9252345
VOLUME (BSE)

Key Takeaways:

  • Reliance Retail has launched Shein India Fast Fashion app after a five-year ban.

  • The app offers affordable fashion, starting at ₹199, targeting Indian consumers.

  • Reliance maintains full operational control, manufacturing products locally.

  • Initial deliveries cover New Delhi, Mumbai, and Bengaluru, with nationwide expansion planned.

  • Reliance’s standalone Shein app competes with Myntra and other major fashion platforms.

  • Reliance share price could see positive movement as the company expands its retail footprint.

Also read: Samhi Hotels Projects 35% Revenue Growth Amid Expanding Portfolio

Shein’s Strategic Return Under Reliance’s Control

Shein was originally banned in India in 2020 due to security concerns and diplomatic tensions. However, in 2023, Reliance secured a licensing agreement, ensuring that all Shein-branded clothing is produced within India. This allows the company to bypass previous regulatory hurdles while tapping into Shein’s brand recognition.

Shein India Fast Fashion: What’s on Offer?

Feature

Details

Launch Date

February 2025

Availability

New Delhi, Mumbai, Bengaluru (expanding soon)

Price Range

₹199 onwards

Manufacturing

100% Made in India

Platform

Dedicated Shein app (Ajio integration planned)

Reliance Share Price and Market Impact

Following the launch, analysts anticipate that Reliance share price could benefit from increased retail engagement. The move into dedicated fast fashion apps strengthens Reliance’s presence in India’s e-commerce sector, challenging Myntra’s dominance.

As Shein regains its foothold in India, Reliance is poised to capitalise on the brand’s past popularity while ensuring regulatory compliance through local production. The expansion plan signals a significant opportunity for Reliance to tap into the growing demand for affordable fashion, reinforcing its position in the Indian retail market.

Also read: MOIL Raises Manganese Ore Prices; Shares Surge 5% Amid Market Optimism

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