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Royal Enfield starts operations in Bangladesh with a flagship showroom in Dhaka and a manufacturing unit. The facility will have a production capacity of over 30,000 units annually, catering to the growing demand for 350cc motorcycles.
Royal Enfield, part of Eicher Motors, has expanded its global presence by launching operations in Bangladesh. The company inaugurated its flagship showroom in Dhaka, marking a significant entry into the country’s expanding motorcycle market. This move is part of a broader strategy to establish a strong foothold in South Asia’s middleweight motorcycle segment. Bangladesh has now become the latest country to join Royal Enfield’s growing international operations.
In addition to the showroom, Royal Enfield has set up a local manufacturing unit in Bangladesh. This facility will have an annual production capacity of over 30,000 units, meeting the growing demand for 350cc motorcycles. Bangladesh is one of the largest automotive markets in South Asia, making it a key region for Royal Enfield's continued expansion. The production unit will focus on local assembly, which is expected to improve the accessibility of Royal Enfield motorcycles in the region.
The Bangladesh expansion is a joint venture with IFAD Motors, a leading player in the country’s automotive industry. Through this partnership, Royal Enfield aims to tap into the growing interest in leisure motorcycling in Bangladesh. Bookings for the motorcycles, which include a range of 350cc models, began on October 21. The partnership with IFAD Motors will also help expand Royal Enfield’s dealer network across the country over the next few years, enhancing customer reach and engagement.
Royal Enfield’s entry into Bangladesh is part of its broader strategy to expand its presence in the middleweight motorcycle segment globally. This move follows similar ventures in countries like Nepal, Brazil, Thailand, Colombia, and Argentina. The Bangladesh unit is Royal Enfield’s sixth assembly plant outside India. This expansion aligns with the company's vision of growing its international market share while catering to local consumer preferences.
Royal Enfield’s operations in Bangladesh signal a major step forward in its international expansion strategy. With a flagship showroom, a local manufacturing facility, and strong local partnerships, the company is well-positioned to capture the growing demand for motorcycles in the region. The Royal Enfield share price reflects the growing investor interest in the company’s global ventures.
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