Veritaas Advertising Limited, established in 2018, is a marketing agency providing 360-degree services across multiple platforms. It mainly deals with out-of-home advertising and owns advertising spaces in Guwahati, Shillong, Delhi, Pune, Mumbai and West Bengal. It has multiple modes to offer advertisements such as booth hoardings, newspaper brochures, outdoor hoardings, etc.
The company has recently announced the launch of its Initial Public Offering (IPO) on 13 May, 2024. If you are interested in investing in the marketing sector, this company could be what you are looking for. To get more information on Veritaas Advertising Limited IPO, you have to read this blog carefully.
IPO Details
Here is a brief overview of Veritaas Advertising Limited IPO:
IPO Launch Date
| 13th May 2024 to 15th May 2024
|
Issue Type
| Book Built IPO
|
Face Value
| Rs. 10 per share
|
Price Band
| Rs. 109 to Rs. 114 per share
|
Minimum Lot Size
| 1,200 equity shares
|
Total Issue Size
| Amount aggregating up to Rs. 8.48 crore
|
About the Company
Veritaas Advertising Limited is a 360-degree advertising agency which helps to run advertising campaigns across multiple platforms. It owns various advertising spaces in different states across India and mainly operates on 3 platforms– Transit media, events and OOH.
The brand works with renowned companies in different sectors such as– automobile (TVS, Honda), construction (Ultratech, Star Cement), FMCG (ITC, Godrej), etc.
The company has announced a fresh issue of shares in its upcoming IPO with no OFS. The total size of this IPO is Rs. 8.48 crore and the total number of shares offered is 7,44,000.
Additional Read: Upcoming IPOs in May 2024
IPO Timeline
Here are the important timelines of the Veritaas Advertising Limited IPO that you should know before applying:
IPO Open Date
| 13th May 2024, Monday
|
IPO Close Date
| 15th May 2024, Wednesday
|
Cut-off Time for UPI Mandate Confirmation
| 15th May 2024 at 5 PM
|
Basis of Allotment Date
| 16th May 2024, Thursday
|
Initiation of Refunds Date
| 17th May 2024, Friday
|
Credit of Shares to Accounts Date
| 17th May 2024, Friday
|
Listing Date
| 21st May 2024, Tuesday
|
Veritaas Advertising Limited IPO Lot Size
Follow this table to know the lot size of the issue:
Application
| Lots
| Shares
| Amount
|
Retail Investor (Minimum)
| 1
| 1,200
| Rs. 1,36,800
|
Retail Investor (Maximum)
| 1
| 1,200
| Rs. 1,36,800
|
HNI (Minimum)
| 2
| 2,400
| Rs. 2,73,600
|
Company Financials
Find the Veritaas Advertising Limited’s financial details for the last 3 years in the following table:
Particulars
| For the Financial Year Ending (Rs. In Lakhs)
|
| March 31, 2023
| March 31, 2022
| March 31, 2021
|
Total Assets
| 530.58
| 269
| 152.32
|
Total Liabilities
| 440.98
| 223.29
| 127.19
|
Total Expenses
| 719.73
| 322.42
| 207.86
|
Total Revenue
| 786.75
| 339.22
| 234.21
|
Profit/Loss After Tax
| 43.89
| 12.58
| 19.72
|
EBITDA
| 104.96
| 23.76
| 26.57
|
Strengths of the Company
Here are some of the strengths of Veritaas Advertising Limited:
Veritaas Advertising Limited is a full-service marketing agency that helps brand establishment, content creation and advertisement handling across multiple platforms. It offers strategy, design, content creation, media buying, and printing - all under one roof.
The company has a national presence with offices in Delhi, Kolkata & Guwahati and serves clients across industries. Also, they are opening their new office in Mumbai.
With a range of services, it has a diverse client base across industries and locations. From electronics to education, it serves companies in different sectors like FMCG, IT, real estate, construction, etc.
With an integrated approach and a successful track record, the company has built a strong client portfolio across India, with existing projects in Maharashtra.
Additional Read: How to Invest in an IPO Online
Risks Involved
Here are some of the risks you should know before investing in Veritaas Advertising Limited IPO:
Veritaas Advertising Limited’s advertising business mainly depends on space availability and ad publishing. If the prices of its ad spaces increase significantly or if the space is not available, it will affect its operations and business.
The company depends on printing and fabrication of advertisement material to execute the orders from the clients. Any delay or interruption at its workshop can affect its operations and business.
A significant portion of this company depends on a few key customers. Any decrease in revenue from these customers can affect its business and operations.
Additional Read: Difference Between NFO and IPO
Summing Up
Veritaas Advertising Limited is an NSE-based SME IPO. The IPO will be live from 13th May 2024 and the last date of the subscription is 15th May 2024. The anchor bidding portion will open on 10th May 2024. The IPO full form refers to the Initial Public Offering, which is the first sale of shares by a private company to the public.
You can apply for Veritaas Advertising Limited IPO only if you have a demat account. In case you do not have one already, open it for free with Bajaj Broking and start a hassle-free IPO journey.
Disclaimer: Investments in the securities market are subject to market risk, read all related documents carefully before investing.
This content is for educational purposes only. Securities quoted are exemplary and not recommendatory.
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