Koo, the Indian microblogging platform, shuts down after failed partnership talks with DailyHunt, citing high-tech service costs.
Koo gained traction in 2021, reaching 10M downloads amid the Twitter-India government standoff, but couldn't sustain the momentum.
Despite being dubbed a Twitter alternative, Koo failed to offer unique features or use cases, leading to declining user engagement.
Koo struggled to monetize through ads and loyalty programs amidst a declining user base and stiff competition from giants like Meta.
Koo faced significant funding challenges, unable to secure large investments needed to sustain and grow, exacerbated by the funding winter.
Amidst a crowded market with giants like Facebook and Instagram, Koo's relevance and necessity were constantly questioned by investors.