Uncover the details of the major merger of Disney and RIL that could reshape the media landscape!
RIL and Disney plan to merge Star India and Viacom18 by October, with a 2-year ad rate freeze to gain CCI approval.
To ensure fair competition, RIL and Disney propose freezing ad rates for 2 years, a key step to secure the merger’s approval.
The proposed ad rate freeze is expected to have little effect on revenue, even with the recent challenges in IPL advertising.
The merger will create a media giant with over 100 TV channels and two streaming platforms, with JioCinema likely taking center stage.
RIL will control the new venture with a 56% stake, Disney with 37%, and Bodhi Tree Systems with the rest. Nita Ambani to chair.
In May, RIL and Disney sought CCI clearance, assuring the merger wouldn’t harm competition in India’s media industry.